In my more than 11 years in the lingerie industry, my greatest asset as an intimates marketer is my in-person bra fitting experience. I’ve fit thousands of women for bras, swimsuits, and undergarments. Each one has had a different need, size, shape, and comfort level. I could not have asked for a better learning opportunity about intimates brands, lingerie styles, bra fitting techniques, and the hearts and minds of women. I’ve used this knowledge to help brands in a few ways, and I’m looking to do even more! Some of my most favorite include:

• For brands in the development stage:
  • Bra Fit Model casting calls
  • A fitter’s perspective on sizing and fit
  • Design consultation with a special emphasis on fit and referrals for great technical resources and talent
• For brands with great products: 
  • Events and Trunk shows
• For TV, Film, Theatre Photo Shoots:
  • On camera bra fitting
  • Lingerie styling for things that will show on camera, including pulling from brands and fitting talent ahead of time
  • Working in tandem with a wardrobe stylist to find the perfect undergarment solutions for tricky costumes and wardrobe

Not a business? Want more one on one bra fitting help? Check out my Hurray Kimmay website!

Bra Fit Model Casting: When Etched, an emerging full bust bra brand, needed fit models, they were at a loss. Finding a model AND getting a trained bra fitter’s perspective for this important step in the development process is key for success. Here’s what I did for Etched:

• Finding fit models for a full bust bra prototype from both modeling agencies and “real life”
• Organizing the casting call, hiring assistants, and scheduling appointments
• Creating a friendly, organized, and fun day to both cast models AND introduce these women to the brand
• Fitting the models into comprable bras in the industry and comparing and documenting fit differences
• Choosing the best models for the bra development and size grading process
• Following up with models and arranging for future meetings
• Providing a fitter’s point of view in the pattern and size grading process

Read the outstanding testimonial for this project here.